The AI Maturity Curve: What Winning Agencies are Doing Differently

Session Description:
AI is everywhere in insurance right now, but many agencies are still figuring out how to make it actually work. In this session, Outmarket's Marissa DeLuca will have a conversation with IIANC’s Pat Cline and Landon Bentham to pull back the curtain on what it looks like when agencies move beyond experimentation and embed AI into their everyday operations.
You'll hear directly from IIANC member agencies already using Outmarket, and walk through a practical framework for thinking about AI maturity, so you can honestly assess where your agency stands and what it takes to move forward.

What will attendees learn? 
•    How agencies are using AI to change the way their teams work day to day.
•    How to think about AI maturity in stages: starting with account managers, expanding to producers, and building the cross-functional collaboration that creates a real competitive edge.
•    What separates agencies who are "using AI" from agencies that are truly winning with it.
•    Practical next steps for wherever your agency currently sits on the AI maturity curve.

Panelists: Landon Bentham of Callahan & Rice and Marissa DeLuca of Outmarket